about phenix inc.

We are a manufacturer’s representative for material handling and control equipment in the Northern California and Western Nevada areas.

Phenix Equipment started in the 1960’s with owner Ralph Horton.  In 1993 Patrick Macfarlane came abord after being the National Sales Manager for Auto Weigh.  In 1995 Peter Rossi, who was a Sales Manager for Dowling Magnets,  joined the company as Ralph retired.   Patrick & Peter purchased Phenix Equipment and was incorporated in 1996.  Phenix has continued to grow to now having 4 outside salespeople & 4 inside.

 

phenix sales team

We have 4 outside salesmen covering our territory:

PATRICK

MACFARLANE

Covers from the San Joaquin Valley and counties south to Monterey, Kings, Tulare and Inyo Counties.

email: 

Linkedin

nick

bruce

Covers Nevada, and Heavy Industry applications. 

 

email:  

Linkedin

peter

rossi

Covers Food Industry Customers from the Bay Area, Mendocino to Santa Clara counties and the city of Woodland.

email:  

Linkedin

mike

Brooks

Covers Northern California from Sacramento north, and Aggregate customers.

 

email:  

Linkedin

inside sales support

Located in our Main Office in Lodi, California

chris

whittier

Office Manager and

Sales Administrator

email: 

sue

macfarlane

Sales Administrator, Scheduling Magnet Testing & Marketing

email:  

yuli

bruce

Sales Administrator and Order Processing, Parts Quotes and Orders

email:  

andrea

caetano

Bookkeeper 

Sales Support

email:  

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